TOTAL GREAT ETHIOPIAN RUN 2016
TOTAL Ethiopia is a partner of the Great Ethiopian Run since the earliest time. TOTAL pressed on to be a valued title sponsor at the onset of Great Ethiopian Run and has become part of a historic successful partnership. TOTAL Ethiopia recalls the event of the year 2003, which was marked as the Total Great Ethiopian Run.
Now once again the Total Great Ethiopian Run has come back to take the title sponsorship from the year 2016.
Total Great Ethiopian Run 2016 is magnified during the press conference which was held on the 18th of November 2016 in the presence of concerned government officials, journalists, Total Ethiopia brand Ambassador Haile, MD of TESC with the team, Great Ethiopian Run officials, other sponsors and invited guests.
Government official, MD of Total Ethiopia and Brand Ambassador of TESC Haile delivered speeches by emphasizing Total Ethiopia's historic partnership with Great Ethiopian Run and Total Ethiopia's various investments on fuel depots and service stations and its commitment to better Energy is addressed to the audience. The press conference was supported by short films of this great running event and Total Lubricants were colorfully promoted with various visuals.
From November 17 to 19 2019 there was big expo that Total Ethiopia has highly visible stand to promote its products and services.
On November 20, 2016 during this great running event 42,000 participants wore Total & GER branded T/shirts were jointly came and cover the main square of the capital city Addis Ababa named as Meskel square.
The runners were divided in to three categories the professional athletes with Ambassadors, red sleeved shirt category and the green sleeved shirt category.
Total brand with its products and services were magnificently visible in the race circuit with Total branded arc balloons', Tents, inflatable's, posters, flags and tear drops.
Total Ethiopia staffs were part of the race and MD of Total Ethiopia gave prize award for winners.
The participants of the race were dancing and chanting at Total Ethiopia stands by applauding Total Ethiopia initiatives, products and services.
It was a full success for Total Ethiopia and Total brand at large as this great running event has very wide media coverage both local and International medias such as BBC and DSTV.