3rd Lube Promotion Campaign

The 3rd round Lube promotion campaign for 2015 is started on November 23, 2015 during the Ethiopian Great Run at all A/A & selected up country stations with defined offer principle of lubes volume and giveaways leaflets are distributed to customers at the Net Work stations and 2100 distributed for NW stations (promotion poster is attached to have detail of the offer principle and type of giveaways).
The campaign has 90 Radio spots on Radio Sheger, Ethiopian National Radio 97.1, on Radio Fana, all on prime news times and widely heard programs and it was on air on the National Ethiopian Radio during Addis automotive radio program which is sponsored by TESC.
This campaign is accompanied by station animation events at A/A stations with promotion hostesses distributing the leaflets.